Lingerie shopping in India has evolved over the last decade, with more women prioritizing comfort, style, and self-confidence in their choices. As perceptions shift and the market expands, we see a growing trend of Indian women investing in quality lingerie. But how much are they really spending? Let’s dive into some statistics and explore what influences their spending patterns.
Lingerie Market in India: An Overview
The Indian lingerie market is booming. Valued at around $3 billion in 2020, it’s projected to grow at a compound annual growth rate (CAGR) of about 14% until 2025. This growth is driven by increasing awareness of intimate wear, growing disposable incomes, and a shift towards online shopping. More than 60% of Indian women now view lingerie as a significant part of their wardrobe, with brands like Floret leading the way in affordable and high-quality options.
Why Are Indian Women Buying Lingerie?
Lingerie shopping today goes beyond practicality. For many women in India, lingerie is about self-expression and personal comfort. Let’s explore a few key reasons why Indian women are investing in high-quality lingerie:
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Comfort Comes First
Many women prioritize comfortable bras and supportive underwear that suit their lifestyle. Soft fabrics, seamless designs, and well-fitting bras are becoming essentials, especially as women balance work, family, and social lives. -
Growing Awareness of Body Positivity
The shift towards body positivity in India is also encouraging women to explore different types of lingerie, including lace, and sports bras. Lingerie is seen as a way to embrace body confidence, with more women buying for themselves rather than for others .Brands like Floret embrace this trend, making lingerie a way to feel confident for oneself. -
Changing Perceptions and Lifestyle
As more women become financially independent and embrace a modern lifestyle, there is a cultural shift in how lingerie is perceived. Buying good quality lingerie has become an act of self-care and self-investment.
Average Spending on Lingerie in India
The amount women in India spend on lingerie can vary based on income, location, age, and lifestyle. Here’s a breakdown:
- Everyday Lingerie
- Basic bras: Between ₹500 and ₹1,500 each
- Underwear: Between ₹150 and ₹500 per piece
- Many women buy basic everyday lingerie once or twice a year, spending between ₹2,000 and ₹5,000 annually. Floret offers a variety of affordable options.
- Special Occasion Lingerie
- Luxury and lace lingerie: Ranges from ₹1,000 to ₹3,000 per piece
- Many women prefer to have a few special pieces for events or occasions. This type of lingerie, although less frequent in purchases, can lead to annual spending of ₹2,000 to ₹6,000 for those who enjoy indulging in special items.
- Athletic and Functional Lingerie
- Sports bras and activewear bras: ₹500 to ₹1,500 each
- With the rise in fitness culture, functional lingerie is on the rise, with women spending around ₹1,000 to ₹3,000 annually on activewear bras and sports bras that support an active lifestyle.
- Luxury Lingerie
- High-end brands like La Senza or Marks & Spencer: ₹2,000 to ₹5,000 per piece
- Women who appreciate designer brands or luxury lingerie may spend upwards of ₹5,000 to ₹10,000 annually, especially those in metro cities who can afford premium brands.
Spending Patterns by Age Group in India
Spending habits vary significantly by age group in India:
- Young Women (18-24): College students or young professionals generally prefer affordable options, often from brands like Floret, Jockey and Clovia. Annual spending averages around ₹1,000 to ₹3,000.
- Mid-20s to Mid-30s: This group often has a higher disposable income and may invest more in a mix of basics and stylish pieces. Their average annual spending is ₹3,000 to ₹6,000.
- Women Over 35: Prioritizing comfort and durability, women in this age group often buy premium pieces. They may spend around ₹4,000 to ₹8,000 or more per year on lingerie.
Factors Influencing Lingerie Spending in India
- Income Levels: In metro cities, disposable income allows women to spend more on luxury lingerie or multiple sets.
- Urban vs. Rural: Women in urban areas, especially metros, spend considerably more on lingerie than those in rural areas.
- Lifestyle Choices: Women leading active lifestyles may invest more in functional bras, such as sports or yoga bras.
- Online Shopping: The convenience of buying lingerie online has encouraged women to explore a wider range of options, with many online retailers offering discounts, variety, and privacy. Platforms like Floret’s online store make it easy to explore and buy a wide range of options.
Why Investing in Good-Quality Lingerie is Worth It
Investing in quality lingerie isn’t just about appearances. Well-made bras and underwear provide better comfort and support, last longer, and feel better on the skin. Women often find that quality lingerie can positively impact their confidence and make their daily lives more comfortable.
Lingerie Shopping Trends in India
- Online Lingerie Shopping Growth: With platforms like Floret, Zivame, Clovia, and Shyaway, online shopping for lingerie has become popular, accounting for about 30-40% of lingerie sales in India.
- Growing Influence of Body Positivity: More women are comfortable buying different styles, including lace, and bold colors, thanks to body-positive marketing by popular brands.
- Emerging Brands and Sales: Sales events, especially around Indian festivals and international holidays, help women buy quality lingerie at discounted prices.
Tips to Save on Lingerie in India
- Shop During Major Sales: Many brands like Zivame and Clovia offer discounts during festive seasons like Diwali and New Year.
- Invest in Multi-Packs: Buying bras or underwear in bulk, often sold in combo packs, can help save money.
- Follow Brand Promotions: Following your favorite brands can alert you to sales and discounts.
- Choose Essentials First: Start by investing in high-quality basics that will get the most use, then add special pieces as desired.
Conclusion: How Much Should You Spend on Lingerie in India?
The amount spent on lingerie varies widely across India, from ₹1,000 to ₹10,000 or more annually, depending on personal preferences and income.With options from affordable basics to luxury items, brands like Floret make it easy for Indian women to find quality lingerie that fits their needs and budget. Investing in good-quality lingerie is a way to enhance daily comfort, confidence, and self-expression, making it a worthwhile purchase for women today.
